Utepils Craft Brewery

Branding — Packaging – Web

Utepils is an exploration of the surrounding landscape; a distillation of balmy summers on the beach, boundless wheat fields, and tranquil evenings under a glittering, star-studded sky.

A grid of labels for a Perth craft brewery showcasing branding and colourful illustrations of Western Australian landscapes.

Paying homage to the background of founding partner Erik Nørgaard, the name and ethos of the brand emerge from the Norwegian word ‘utepils’ - a beer that is enjoyed outdoors.

The illustrative labels depict dreamy Western Australian landscapes: Two Rocks (the founding location of Utepils), the Wheatbelt, and the ranges of a local National Park.

Minimal custom wordmark logo for Utepils Craft Brewery.
Minimal custom monogram logo for Utepils Craft Brewery.
Four Utepils Craft Brewery bottles with label designs showcasing branding and colourful illustrations of Western Australian landscapes.

Minimal rectangular labels allude to that of wine packaging, encouraging consumers to appreciate the complexities and subtleties of its flavours as they would a good glass of wine.

The Utepils website immediately places the user into an outdoor setting, giving center stage to the colour-soaked imagery of the brand.

Website design of brewery age confirmation page.
Website design brewery homepage and eCommerce products page.
Vibrant, minimal vector brand illustration of Two Rocks, Western Australia.

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